Browsing by Subject "Customers"
Now showing items 1-7 of 7
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Effectiveness of varying sales style on consumer orientations
(2010-03-13)Using the role play technique, the effect of four different sales orientations on customers with four different need patterns was examined. In a factorial design, product-centred, company-centred, customer-centred, and ... -
Making Customers Pay for Regulatory Services
(2010-07-21) -
Profiling customers through personality theory to design appropriate communication
(Indian Institute of Management Ahmedabad, 2020)Consumer behavior is directly influenced by an individual’s personality. Consumers with different personalities and behaviors respond differently to market offerings and marketing communication. Hence, it is important to ... -
Seeds of demand-side legitimacy: when do existing companies procure from B2B startups?
(Emerald, 2022-01-27)The purpose of this study is to investigate potential lenders of legitimacy for business-to-business (B2B) startups as reflected in the willingness of potential customers to do business with startup firms. This study ... -
Shopping habits and decision making styles of mall customers
(Faculty of Management Studies, Banaras Hindu University, 2014) -
Supply chain management of XYZ Pvt. Ltd
(Indian Institute of Management Ahmedabad, 2002)