Browsing by Subject "D2C brands"

Now showing items 1-2 of 2

    • Artificial intelligence in direct-to-consumer retailing 

      P, Jagath K; Behera, Dibyajyoti (Indian Institute of Management Ahmedabad, 2022-03-21)
      Direct to consumer businesses are a form of e-commerce that connects the manufacturers directly with the customers without the involvement of the middleman. In D2C channel, manufacturers have more and direct control on the ...

    • Upcoming privacy changes and the impact on d2c brands 

      Hyder, Md Muaz; Sapra, Oshin (Indian Institute of Management Ahmedabad, 2022-03-21)
      While it is important to protect users' privacy, it is also necessary to ensure that it does not come at the cost of access to information for all of us on the internet. Various Tech Giants have had starkly opposing views ...