Browsing by Subject "D2C retail"

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    • Artificial intelligence in direct-to-consumer retailing 

      P, Jagath K; Behera, Dibyajyoti (Indian Institute of Management Ahmedabad, 2022-03-21)
      Direct to consumer businesses are a form of e-commerce that connects the manufacturers directly with the customers without the involvement of the middleman. In D2C channel, manufacturers have more and direct control on the ...