Now showing items 1-2 of 2

    • Dainik Jagran (A): Towards a New Direction 

      Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj (2010-09-01)
      Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ...
    • Dainik Jagran – Western Uttar Pradesh Assault 

      Sinha, Piyush Kumar (2010-08-26)
      The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such ...