Browsing by Subject "Facebook"
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Assessing advertisement quality on C2C social commerce platforms: an information quality approach using text mining
(Online Information Review, 2020-10-27)Purpose The purpose of this paper is to test relevance of the information quality (IQ) framework in understanding quality of advertisements (ads) posted by ordinary consumers. Design/methodology/approach The main objective ... -
Brands and the brain
(Indian Institute of Management Ahmedabad, 2017)With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have started shifting their focus from local communities to ... -
Facebook: is reinvention the need of the hour?
(Indian Institute of Management Ahmedabad, 2021-09-07)Mark Zuckerberg launched Facebook when he was studying at Harvard. 17 years after its launch, Facebook has become the world’s biggest social networking site with close to 2 Billion Daily Active Users and is regarded as one ... -
How are the silicon six minimising their tax liabilities and how the regulators are trying to keep pace?
(Indian Institute of Management Ahmedabad, 2020)The past five year 10-K filings and taxation details of the Silicon Six companies - Facebook, Apple, Amazon, Netflix, Google, and Microsoft were analyzed, with a special focus on the contingent liabilities. The cash tax ... -
Importance of Digital Branding for Celebrities
(Indian Institute of Management Ahmedabad, 2015) -
Pay for your Facebook posts?
(Economic Times, 2019-02-14) -
A study of celebrity brand endorsements on Twitter
(Indian Institute of Management Ahmedabad, 2015)