Browsing by Subject "GTM strategy"

Now showing items 1-2 of 2

    • GTM strategy for bottom of the pyramid market in ed Tech sector 

      Chanikya, Kesarapu; Tatu, Kunal (Indian Institute of Management Ahmedabad, 2022-03-21)
      In the last decade, India’s education sector has been drastically impacted by the changes in digital technologies. Internet penetration and the number of smartphone users have increased even in rural areas. Technology can ...

    • Interim report: GTM strategy for daytoday health for the Indian health insurance sector 

      Iyer, Avinash Chattanathan; Agarwal, Varun (Indian Institute of Management Ahmedabad, 2020)
      DayToDay Health is a US based healthcare start-up operating in the care management space. The company currently also operates in India, where it has tied up with local hospital chains, largest being Fortis Hospitals, to ...