Browsing by Subject "Grounded theory"
Now showing items 1-3 of 3
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Brand adoption by BoP retailers
(Emerald Group Publishing Ltd., 2017)Purpose: The purpose of this paper is to develop a framework to understand how bottom of the pyramid (BoP) retailers adopt brands who sell to a very different set of customers and are served through long indirect channels. ... -
Grounded exploration of sales and distribution channel structures in thirteen industries in India
(2010-01-16)Innovation is a fundamental virtue of marketing. In this paper, a case is made to promote the use of innovative and novel combinations of research methodologies to derive new insights of business phenomena. This study is ... -
The transition of childbirth practices among tribal women in Gujarat, India - A grounded theory approach
(2013)Background: Under the National Rural Health Mission, the current emphasis is on achieving universal institutional births through incentive schemes as part of reforms related to childbirth in India. There has been rapid ...