Browsing by Subject "Gym"

Now showing items 1-2 of 2

    • Parsana Health Centre: Nurturing a Healthy Lifestyle 

      Thomas, Sujo; Titus, Nidhi; Suggala, Susmita; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2017-12-07)
      Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general ...

    • Transformation in fitness industry with the advent of IT 

      Jain, Jayant; Gupta, Tushar (Indian Institute of Management Ahmedabad, 2020)
      With the advent of technology, Fitness Industry has evolved a lot. People are becoming more market aware; data points like height and weight are no more sufficient to satisfy a user's needs. India is a massive market for ...