Browsing by Subject "Healthcare services"

Now showing items 1-2 of 2

    • India’s fight for the ventilators 

      Gupta, Deepak (Indian Institute of Management Ahmedabad, 2020)
      BoP segment is a very underserved segment and not many companies focus on this market segment due to their limited purchasing capacity and sensitivity towards the price. Also, these markets lack the proper infrastructure ...

    • Leveraging user generated content (UGC) to improve quality of healthcare services and health outcomes 

      Rengaraj, Vignesh; Prince, Godfrey Classic (Indian Institute of Management Ahmedabad, 2021-12-14)
      User Generated Content (UGC) in healthcare has taken off in a big way after the advent of the internet and in particular, the emergence of social networks, to a point where there is no dearth of healthcare UGC at any point ...