Browsing by Subject "Impulsive buying"

Now showing items 1-2 of 2

    • Exploitation of impulsive buying behaviour of credit card users by e-commerce platforms 

      Agarwal, Anshika; Gondwal, Divya (Indian Institute of Management Ahmedabad, 2020)
      In the recent times, with emergence of the era of online medium, there have been multiple instances of over-spending and buying items which were not necessary to be bought at that point of time. This compelled and unplanned ...

    • Religious influences in unrestrained consumer behaviour 

      Singh, Jaskaran; Singh, Gurbir; Kumar, Satinder; Mathur, Ajeet N. (Journal of Retailing and Consumer Services, 2020-09-18)
      Religion is known for transforming human behaviour in many ways. This research investigates the influence of religiosity on two unrestrained buying constructs; impulsive and compulsive buying. The focus of this paper is ...