Browsing by Subject "Indian Healthcare"
Now showing items 1-3 of 3
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Customer Perceived Service Quality, Satisfaction and Customer Loyalty: An Empirical Test of Mediation in Private Hospitals
(Indian Institute of Management, Ahmedabad, 2015)The purpose of the study is to examine the impact of perceived service quality on customer satisfaction and customer loyalty, and find mediating role of customer satisfaction was also assessed between perceived service ... -
Exploring Health Related Interactions on Social Media: An Analysis of Customer Perceptions and Managerial Implications
(Indian Institute of Management, Ahmedabad, 2015)Globally, and particularly in the developed countries, social media platforms are fast emerging as cost-effective and accessible channels for both healthcare providers and online patients, offering strategic advantages to ... -
Quality in Healthcare
(Indian Institute of Management, Ahmedabad, 2015-09-08)The health care scenario in India is changing rapidly. There is a change in the disease profile, an ever increasing difference between rural and urban India and an increased interest in investments into health care from ...