Browsing by Subject "Kirana Store"
Now showing items 1-4 of 4
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Children in a Kirana store: building as case for retail communication
(2003-10-20)This paper looks at child-retail communication interaction at the Kirana store, the Indian version of the US ‘mom and pop’ retail outlet, in New Delhi. The methodologies for data collection were the non-participatory ... -
IIM-A study suggests 'brick & click' model for retail growth
(2014-03-05) -
Online retailing paired with kirana – a formidable combination for emerging markets
(Indian Institute of Management , Ahmedabad, 2014)The World Wide Web was launched in 1991 by Tim Berners Lee and shortly after that, in 1994, Pizza Hut delivered its first pizza after receiving an online order. Electronic commerce is one of the boons of internet and the ... -
Pair online retail with kirana stores: IIMA profs
(2014-03-04)