Browsing by Subject "Language"
Now showing items 1-7 of 7
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Language abstraction in marketing communication: online reviews of product failure context
(Academy of Management, 2014)Linguistic abstraction, an essential property of language, is present in all forms of marketing communication such as word of mouth, salesperson communication, advertisements, and consumer relations, just to name a few. ... -
Pure relational algebra query language using dbase II
(2010-03-14)This paper discusses the development of a query language based on relational algebra implemented using dBASE II. It is observed that dBASE II is relationally incomplete in the sense that certain relational algebra operators ... -
Review of management and language: the manager as a practical author
(2010-10-26)Most managers lack the inclination to read, let alone write. Why then do the contributors to this book invoke the figure of the author to this book invoke the figure of the author to other words, author as opposed to ... -
Review of understanding organizations through language
(2003-10-22) -
'We aren't against English or any language...'
(Business Standard, 2016-10-24)