Browsing by Subject "Loyalty"
Now showing items 1-7 of 7
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Corporate governance: changing trends in interpreting fiduciary duty
(Vikalpa, 2014-03-08)The author discusses the need for corporate directors to know the concept of fiduciary to be more aware of the obligations, duties and liabilities imposed by it. He cites the task of the directors who take decisions for ... -
Corporate governance: changing trends in interpreting fiduciary duty
(2013-11-26)One of the foremost requirements of corporate governance is transparency in the system, which ensures that individuals making decisions for and on behalf of a company do so in the best interest of the company and clearly ... -
Does relationship marketing matter in online retailing? a meta-analytic approach
(Springer New York LLC, 2016)Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ... -
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
(Indian Institute of Management, Ahmedabad, 2014)The paper reports on a study which aims to understand the role of cognitive and affective components of customer satisfaction in service encounters. The paper is structured to explore a brief synthesis of the extant ... -
Role of gratitude and obligation in long term customer relationships
(Elsevier Ltd, 2016)This paper examines the role of gratitude and obligation in customer relationships. We surveyed 398 customers exiting grocery and clothing stores in Ahmedabad and Jaipur cities in India, after they had finished shopping. ... -
Service quality versus service experience: an empirical examination of the consequential effects in B2B services
(Elservier, 2019-02-28)The present study investigates the role of service experience in B2B services vis-a-vis service quality. In particular, the study addresses the question: how do the relative effects of service quality versus service ... -
Union Imperatives from Unionized White Collar Employees’ Perspective: The Case of Tata Employees Union
(2009-07-30)The paper examines the attitude of white collar unionized employees’ towards their union and management under three key themes – work related dimensions, union related dimensions and staff members’ loyalty towards union ...