Browsing by Subject "Luxury marketing"

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    • A study on NFTs application in luxury marketing 

      Gangwar, Mahi; Kashyap, Shashank (Indian Institute of Management Ahmedabad, 2023-08-07)
      Luxury explores the concept of scarcity, which is created by rare and exclusive items — this is a major reason why luxury has always been a part of our history. According to Itamar Simonson, a professor at Stanford Graduate ...

    • Sustainability in luxury marketing 

      Chandekar, Dwitiya D; Soni, Rohan (Indian Institute of Management Ahmedabad, 2023-08-14)
      Luxury consumers are a niche segment in emerging markets like India and the meaning of luxury is different for different consumers. The most commonly perceived meaning of luxury goods is highly priced, non-affordable, ...