Browsing by Subject "Market - OTT"

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    • Analysis of market for OTT platforms and impact on future trends 

      Das, Prachodaya; Malhotra, Sanat Sameer (Indian Institute of Management Ahmedabad, 2021-08-07)
      The Indian media and entertainment industry grew at a CAGR of 10.9% from 2014-2018. Even despite the pandemic the industry is expected to grow at the rate of 3.24% in 2019-20 and 2020-21. Further projection for 2019-2024 ...

    • OTT industry in India: a paradise for marketers 

      Saha, Debolina; Sahoo, Pratikshya (Indian Institute of Management Ahmedabad, 2021-09-07)
      In India, OTT originated with the launch of BIGFlix by Reliance Entertainment in 2008. The giant players, Netflix and Amazon Prime, were launched in India in 2016. Stronger network connections, increasing internet penetration, ...