Browsing by Subject "Multinomial"

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Using Analytics to Pitch the Right Customer with Right Product at the Right Time through Right Channel

Kumar, Salil; Arif, Mufazzal (Indian Institute of Management, Ahmedabad, 2015)

There are various channel of communication for cross selling of Banking Products and service.Out of which SMS, Email, ATM Display, and Internet banking Display are most important Channel for Banks in order to engage customers ...