Browsing by Subject "My Agri Guru"
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Improvement in features of My Agri Guru app and increase its penetration among target group
(Indian Institute of Management Ahmedabad, 2018)Mahindra Agri Solutions Ltd (MASL), launched My Agri Guru (MAG), an advisory platform for farmers, introduced as a mobile app on 24 Feb, 2017. The main objective of the MAG is to enable the farmers to make informed decision ...