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    • Role of gratitude and obligation in long term customer relationships 

      Sinha, Piyush Kumar; Dewani, P. P.; Mathur, S. (Elsevier Ltd, 2016)
      This paper examines the role of gratitude and obligation in customer relationships. We surveyed 398 customers exiting grocery and clothing stores in Ahmedabad and Jaipur cities in India, after they had finished shopping. ...