Browsing by Subject "Online Reviews"

Now showing items 1-4 of 4

    • eWOM: Extant Research Review and Future Research Avenues 

      Mishra A.; Satish S.M. (SAGE Publications Ltd, 2016)
      Word-of-mouth (WOM) communication is widely accepted as a critical factor in building marketing strategies and communications. Invention of the Internet and proliferation of social media have added a new electronic dimension ...

    • Language abstraction in marketing communication: online reviews of product failure context 

      Varsha, Verma (Academy of Management, 2014)
      Linguistic abstraction, an essential property of language, is present in all forms of marketing communication such as word of mouth, salesperson communication, advertisements, and consumer relations, just to name a few. ...

    • Novel features for review helpfulness prediction 

      Krishnamoorthy, Srikumar (Indian Institute of Management , Ahmedabad, 2014)
      Online reviews play a critical role in customer's purchase decision making process on the web. The online reviews are often ranked based on user helpfulness votes to minimize the review information overload problem. This ...

    • Predicting helpfulness of online customer reviews 

      Krishnamoorthy, Srikumar (Indian Institute of Management , Ahmedabad, 2014)
      Helpfulness of online reviews plays an important role in customer purchase decision making process. However, the review helpfulness prediction problem is considered to be quite challenging and hard. This paper aims to ...