Browsing by Subject "Online Shopping"
Now showing items 1-7 of 7
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Men outspent women online: IIM-study
(Times of India, 2024-02-19) -
Online promotions: exploring the emerging opportunity in Indian market
(Indian Institute of Management , Ahmedabad, 2014)Online promotion has been employed by e-marketers to influence the shoppers during online shopping. In recent years, it has emerged as one of the promising tool in marketer’s arsenal to sway potential customers in Indian ... -
Online retailing paired with kirana – a formidable combination for emerging markets
(Indian Institute of Management , Ahmedabad, 2014)The World Wide Web was launched in 1991 by Tim Berners Lee and shortly after that, in 1994, Pizza Hut delivered its first pizza after receiving an online order. Electronic commerce is one of the boons of internet and the ... -
Report: Surge in e-shopping among small town consumers after pandemic
(Indian Express, 2024-02-19) -
Study of Dimensions of Consumer Characteristics of Online tourism companies in India
(Indian Institute of Management, Ahmedabad, 2015)Analysing customer perceptions is an important requirement not only for offline stores, but for online stores as well. Study of customer perceptions helps the company in understanding the requirements and expectations of ... -
Study of women’s behaviour in online Shopping
(Indian Institute of Management, Ahmedabad, 2015) -
Women lead men in online shopping says IIMA survey
(Ahmedabad Mirror, 2024-02-04)