Browsing by Subject "Online purchase"

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    • Factors influencing consumers to switch purchases between online and offline platforms 

      Kaur, Jasleen; Gupta, Raghav (Indian Institute of Management Ahmedabad, 2020)
      Due to the Covid-19 pandemic, and the resulting nation-wide lockdown, Indian consumers have increased their online purchases because of health concerns and social distancing norms. The number of first-time-users or FTUs ...

    • The factors influencing the online purchase tendency of apparel 

      Dang, Karanpreet; B., Mahendra (Indian Institute of Management Ahmedabad, 2020)
      Background: Much of the research identifying factors that influence the online purchase of apparel is divided. The customers are still in the journey of behavioral transformation after the advent of the internet. The ...