Browsing by Subject "Online retail"
Now showing items 1-3 of 3
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Meta-analysis for online retail performance
(Indian Institute of Management Ahmedabad, 2016-04-05)With continuous rise of business value and importance of online retail business (e-commerce), academic research has not been far behind to understand this recent market phenomenon. This has led to numerous studies exploring ... -
Online retail: key factors to drive user engagement
(Indian Institute of Management Ahmedabad, 2021-12-14)Plenty of material is available on the internet on how to design a good e-commerce platform. In this section we highlight some of the prominent takeaways from secondary sources. -
Price discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent models
(Emerald Group Publishing Limited, 2015)The purpose of this paper is to study how consumers process price frames of product bundles (product plus surcharge) and discount offers to weigh contentious positions between the weighted-additive and the reference-dependent ...