Browsing by Subject "Online reviews"
Now showing items 1-2 of 2
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The motivation paradox: Understanding contradictory effects of awards on contribution quantity versus quality in virtual community
(ScienceDirect, 2023-11)We use the lens of the intrinsic/extrinsic motivation theory to holistically model the effects of intangible awards on member contribution in virtual communities. Using multiple studies on Yelp, we validate that the influence ... -
Understanding the relationship between reviews, search and sales: a study of the Indian car market
(Emerald, 2023-11-20)Purpose While there has been extensive research on understanding the effects of online reviews on product sales, there is not enough investigation of the inter-relationships between online reviews, online search and product ...