Browsing by Subject "Online shopping"
Now showing items 1-2 of 2
-
Develop a low cost marketing strategy for an online specialty food business
(Indian Institute of Management Ahmedabad, 2016) -
Web content analysis of online grocery shopping web sites in india
(Indian Institute of Management Ahmedabad, 2016-03-04)In this paper the authors evaluate online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts; by comparing the web content on their homepages, ...