Browsing by Subject "Orientation"
Now showing items 1-4 of 4
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Marketing orientation in Indian industry
(2010-03-14)An instrument with 54 items was developed to measure marketing orientation of Indian companies. Ninety-one senior marketing executives from a cross section of Indian manufacturing companies provided data on their perceptions ... -
Orientation towards work and school: cultural context and intervention strategies
(2010-03-14)Cultural factors influence person's orientation towards work and school. Four categories distinguishing pre-industrial from industrial cultures are: 1. Permanence of roles (affiliation versus inclusion, collaboration versus ... -
Role orientation and role performance of Indian managers
(2010-03-29)The paper explores the tend and differential movement of the managers from the processes of social identity to the emergence of work identity in Indian organizations. The focus of the Social Identity is maintenance of ... -
Rural orientation of the budget: myth or reality
(1990-09-28)