Browsing by Subject "Partitioned pricing"
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Price discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent models
(Emerald Group Publishing Limited, 2015)The purpose of this paper is to study how consumers process price frames of product bundles (product plus surcharge) and discount offers to weigh contentious positions between the weighted-additive and the reference-dependent ...