Now showing items 1-2 of 2

    • Affordable luxury: perceptions 

      Jhunjhunwala, Avantika; Patil, Disha (Indian Institute of Management Ahmedabad, 2019)
      Affordable luxury is an intriguing concept that is gaining huge momentum, especially amongst the millennials in developing nations. Affordable luxury, in our opinion, is seeking quality, bespoke products at an affordable ...
    • Suvasi Textiles 

      Sharda, Kirti (Indian Institute of Management Ahmedabad, 2019-03-07)
      The case highlights the role of personality type in a decision-making process. The management team of Suvasi Textiles needs to decide whether to accept a new order or not. Accepting the order would enable the company to ...