Browsing by Subject "Pharmaceutical"
Now showing items 1-5 of 5
-
Capability portfolio for the initial phase of internationalization of emerging economy firms: a study in the Indian pharmaceutical industry
(International journal of business and globalisation, 2013)This paper analyses the internationalisation experiences of seven firms in the Indian pharmaceutical industry and identifies the portfolio of capabilities required in the initial phase of internationalisation. It traces ... -
Comparison of Marketing strategies for pharmaceuticals formulations and veterinary medicines for a given firm
(Indian Institute of Management Ahmedabad, 1994) -
Evolution of private pharmaceutical choices due to demand shifting policies like Fair Price Medical Shops (FPMS) in West Bengal
(Indian Institute of Management Ahmedabad, 2020)The FPMS scheme introduced in West Bengal in June 2012 was the first of its kind public policy intervention in the pharmaceutical space. To evaluate its impact on the choices for acute drugs made available by the firms to ... -
The Indian Pharmaceutical Sector
(Indian Institute of Management, Ahmedabad, 2015-10-16)Currently valued at USD 14.7 bn the domestic Pharmaceutical Market is growing at 14%. It is a highly fragmented market with over 3,000 companies (of which 550 are covered by IMS) and over 30,000 brands. Indian companies ... -
Talent management systems in Indian pharmaceutical firms: exploring an emerging typology
(IIM Ahmedabad, 2016-03)This study has explored the implementation of talent management process in pharmaceutical industry in India through a case study approach. Data was collected from top management and senior managers in HR, marketing and ...