Browsing by Subject "Pharmaceutical Sales Rep"
Now showing items 1-1 of 1
-
Network connectedness of pharmaceutical sales rep (FLE) - physician dyad and physician prescription behaviour: a conceptual model
(Journal of Medical Marketing, 2008-11T06)Influencing physician prescription behaviour has always proven elusive for pharma companies. This is especially so in these changing times when physicians are tightly pressed for time to spare on attending to sales calls ...