Browsing by Subject "Platform Businesses"

Now showing items 1-1 of 1

    • Marketing & network effects in the new-age era of digital platforms 

      Shah, Shikhar Gautam; Agarwal, Snigdha (Indian Institute of Management Ahmedabad, 2022)
      A platform business is an enterprise that creates an ecosystem of suppliers and buyers to facilitate transactions between them via its platform. Platform business models leverage technology to connect demand and supply ...