Browsing by Subject "Publishing"

Now showing items 1-13 of 13

    • Ashok Desai Subscribes to Bharat Today 

      Gupta, Parvinder; Gupta, Nirmal K. (2010-08-19)

    • Ashok Desai Subscribes to News Today (A) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case describes Mr Ashok Desai's experience and the problems he faced as a subscriber to News Today, a weekly news magazine.

    • Ashok Desai Subscribes to News Today (B) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      This case adds to the data presented in "Ashok Desai Subscribes to News Today (A)" (MAR0329) case. Students should have read the previous case "Ashok Desai Subscribes to News Today (A)” (MAR0329)case.

    • Ashok Desai Subscribes to News Today (C) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-26)
      The case describes experience of Mr. Ashok Desai as a Subscriber of News Today. This case adds to the data presented in “Ashok Desai Subscribes to News Today (MAR0329(A))” and “Ashok Desai Subscribes to News Today (MAR0329(B))” ...

    • Headset Headache (A) 

      Gupta, Nirmal; Gupta, Parvinder (2010-09-07)
      A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In ...

    • Headset Headache (B) 

      Gupta, Nirmal; Gupta, Parvinder (2010-09-07)
      The case adds to the data presented in case “Headset Headache (A)”. A customer was highly disappointed upon non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case ...

    • Publishing in leading journals 

      Hayton, James C. (Indian Institute of Management Ahmedabad, 2014-04-28)

    • Ramakant's Outlook (A) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case describes how and why Professor Ramakant decided to subscribe to a new weekly news magazine, Newlook.

    • Ramakant's Outlook (Newlook) (B) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case describes the experience of Professor Ramakant who subscribed to Newlook, a newsmagazine. It highlights the concerns he had and the problems he faced as a customer.

    • Ramakant's Outlook (Newlook) (C) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case adds to the data presented in Newlook (A), and Newlook (B) cases.

    • Ramakant's Outlook (Newlook) (D) 

      Gupta, Nirmal K.; Gupta, Parvinder (2010-08-18)
      The case describes the experience of Professor Ramakant as a subscriber to a weekly news magazine, Newlook. Students should have read the Newlook (A), (B), and (C) cases.

    • Rashtra Deepika Limited 

      Zacharias, Siby; Varkkey, Biju (2010-09-03)
      Rashtra Deepika Limited, one of the oldest publishing houses in Kerala with strong church patronage is facing difficulties in all fronts. Its own ideological trappings are in a way standing as road blocks to growth. The ...

    • Research reports - Publishing at what cost and quality? 

      Rao, Srinivas S.; Srivastava, U. K. (2010-07-27)
      By using a better reproduction technology than duplication and by having a judicious mix of alternatives, an educational/research institution can produce better research reports than it does now and that too at a lesser ...