Browsing by Subject "Pulsar or Apache"
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Shift in consumer’s value proposition in the post-pandemic period towards the purchase of two-wheelers, specifically performance electric bikes in the same segment as that of pulsar or apache
(Indian Institute of Management Ahmedabad, 2021-09-07)Indian customers present a very lucrative market for two-wheelers with its congested traffic conditions lower purchasing power. Despite being the world’s third-largest emitter of greenhouse gases1, the electric vehicle ...