Browsing by Subject "Purchase - Car"
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Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015
(Indian Institute of Management Ahmedabad, 2021-09-07)As of 2019, India is the 4th largest auto market with about 3.99 million Passenger and CV sold. Further, overall domestic sales have increased at the rate of 1.29% CAGR between FY 16 and FY 20. Rise in middle class income ...