Browsing by Subject "SaaS marketing budget"
Now showing items 1-1 of 1
-
Analysing the marketing spends of the new age tech companies with a focus on customer lifetime social value
(Indian Institute of Management Ahmedabad, 2022)Mature tech start-ups/ SaaS companies spend ~15-25% of their revenue on marketing spend alone. The % is even higher for early-stage companies. However, higher marketing spends do not necessarily imply top-line growth. A ...