Browsing by Subject "Utility theory"

Now showing items 1-2 of 2

    • Uitlity theory and participation in unfair lotteries 

      Patel, Nitin R.; Subrahmanyam, Marti G. (2010-03-13)
      This paper provides an alternative explanation for the observed behaviour of individuals, that is consistent with consumer choice theory. The basic hypothesis is that there are certain commodities, mainly luxuries, which ...

    • Using transaction utility approach for retail format decision 

      Sinha, Piyush Kumar (2009-12-12)
      Transaction utility theory was propounded by Thaler to explain that the value derived by a customer from an exchange consists of two driveras : Acquisition Utilities and Transaction utilities. Acquisition utility represents ...