Browsing by Subject "e-Commerce"

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    • Neons Fashion LLP (A): A Small Seller on Amazon Marketplace 

      Mukherjee, , Saral; Abhishek; Balasubramani, Soundarya (Indian Institute of Management Ahmedabad, 2019-10-07)
      Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion ...

    • Neons Fashion LLP (B): The Setbacks 

      Mukherjee, Saral; Abhishek; Balasubramani, Soundarya (Indian Institute of Management Ahmedabad, 2019-10-07)
      Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion ...