Browsing by Subject "game theory"
Now showing items 1-2 of 2
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Advertising competition under consumer inertia
(INST OPERATIONS RESEARCH MANAGEMENT SCIENCES, 2003)We construct a multistage game-theoretic model of advertising and price competition in a differentiated products duopoly, in which proportions of consumers exhibit latent inertia in favor of repeat purchase. Advertising ... -
Application of game theory in finance
(Indian Institute of Management, Ahmedabad, 2006)