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    • Influence of children on parent's purchase of health beverages 

      Kshirsagar, Bhushan; Mehta, Sanjay D. (Indian Institute of Management (Ahmedabad), 1986)
      The use of television as an advertising medium is fast gaining popularity and acceptance by both the advertise and the viewer. The advent of T.V. and its introduction in India has in a big way opened this segment to ...