Browsing by Subject "platform business"

Now showing items 1-2 of 2

    • Paytm: The Lucky Lifafa Campaign 

      Titus, Nidhi; Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-05-30)
      The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in ...

    • Paytm: The Lucky Lifafa Campaign: A Teaching Note 

      Abhishek; Mukherjee, Saral; Titus, Nidhi (Indian Institute of Management Ahmedabad, 2019-05-30)