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Now showing items 191-200 of 1881
An Empirical View of the Different Types of Consumer Promotions in India
(2009-09-05)
The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra product offers, exchange offers, ...
Retail investors and the budget 1999: an agenda
(2009-12-12)
With the advent of SEBI, the regulatory philosophy has changed from merit (administered) to disclosure (market based). Since retail investors do not have expertise and resources to fully understand the disclosed information, ...
Determinants of Export Performance of Indian Firms – A Strategic Perspective
(2009-09-02)
Macroeconomic policy reforms initiated in India since 1991 have brought about a significant improvement in the export performance of Indian firms. This paper examines the export performance of firms with the help of balance ...
Growth Acceleration and Potential in Gujarat
(2009-08-31)
The paper begins by considering the growth experience of Gujarat in 17 sectors compared to the nation during the pre-reform period of 1980-92 and reform period of 1991-2004 identifying areas of strength and weaknesses. ...
Financial Performance of Private Sector Hospitals in India: Some Further Evidence
(2009-09-01)
This paper analyses financial performance of private hospitals. The study is based on financial statement data of private hospitals for the years 1999 to 2004. Using 25 key financial ratios, the study finds six key ...
A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory
(2009-09-05)
The paper reviews theoretical perspective applied to the study of consumer response to promotions. These include adaptation level theory, assimilation contrast theory, attribution theory, prospect theory, transaction utility ...
A Diagnostic Study of Jawaharlal Nehru Port Trust
(2009-09-01)
The Jawaharlal Nehru Port Trust (JNPT), an autonomous body under the Major Port Trusts Act, 1963, was commissioned on 26th May, 1989. The port was originally planned to decongest the Mumbai port and serve as a hub port for ...
A Note on axiomatic characterizations of the Nash bargaining solution
(2009-12-12)
In this paper, to begin with we present a generalization of the independence of irrelevant expansions assumption to the situation with an arbitrary yet finite number of players, and with the help of a comparatively simpler ...
On Estimability of Parsimonious Term Structure Models: An Experiment with Three Popular Specifications
(2009-09-01)
This study addresses operational issues in estimation of parsimonious term structure models. When using price errors, objective function in term structure estimation is a highly non-linear function of the parameters. This ...
Checkmate! Winning the Game of Communication: A Study of Conversational Principles
(2009-09-01)
Managerial communication in organizations can well be studied by using drama as a heuristic device to gain an understanding of the complexities governing structure of communication, goals of participants and application ...