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Now showing items 11-20 of 23
Marketing: Environment, Concepts and Cases
(2010-04-22)
Marketing Orientation in Indian Industry
(2010-04-26)
Marketing orientation in Indian industry
(2010-03-14)
An instrument with 54 items was developed to measure marketing orientation of Indian companies. Ninety-one senior marketing executives from a cross section of Indian manufacturing companies provided data on their perceptions ...
Supplier evaluation criteria for special projects: differences from standard products
(2010-03-14)
Purchase executives in India were asked through a mail survey to rate 65 different suppliers attributes in regard to their importance for the purchase of standard and special products. While the standard products were of ...
Brand name influence on purchase preference
(2010-05-28)
Consumer research and public policy: the case of sugar crisis of 1980
(2010-03-14)
Based on Consumer Study of Ahmedabad households, conducted immediately after the sugar crisis of 1980, the paper presents the changes that consumer consumption, buying and stocking patterns went through because of the high ...
Role conflict, tension and job satisfaction: a study of medical representatives
(2010-03-13)
The present study was designed to empirically examine the following questions: (1) What are the most significant determinants of the concepts of role conflict, role clarity, quality of supervision, job tension and job ...
Effect of sexual illustrations on brand - product recall: an experimental study
(2010-03-29)
This research study has attempted to experimentally measure effect of sexual illustrations on brand - product recall. The study is an extension of the work done by M. Ste adman and M.W. Alexander and Ben Judd, Jr. Published ...