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Now showing items 14841-14850 of 15901
Understanding the factors influencing loyalty programs across different industries
(Indian Institute of Management Ahmedabad, 2017)
The first time a customer gets in contact with the loyalty program is when he buys the product.
The program enhances the product experience and augments the loyalty of the customer
towards the brand which in turn, increases ...
Brands and the brain
(Indian Institute of Management Ahmedabad, 2017)
With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have
started shifting their focus from local communities to ...
Investigating a comparative evaluationapproach in explaining loyalty
(Emerald, 2017)
Purpose–The purpose of this paper is to examine the superiority of comparative evaluation or relativeattitudinal measurement approach in which the respondent evaluates one object with direct comparison withother objects. ...
Contribution of HR systems in development of ethical climate at workplace: a case study
(Sage, 2017)
This article elucidates the relationship between HR systems and ethical
climate at workplace with primary focus on the procedure adopted for development
of ethical climate, using case study of an Indian power ...
Groups and teams: a review of bad apple behavior
(Emerald, 2017)
Purpose–The purpose of this conceptual paper is to broaden the understanding of the three negative member (bad apple) behaviors – withholding of effort, interpersonal deviance and negative affect – put forth by Felpset ...
Convergence or Divergence: The impact of globalization on employee relations in India and China
(Elseveir, 2017)
This paper explores the underlying principles of employee relations and the pattern of their evolution in India and China, in the context of globalisation. Globalisation has deeply influenced the way economies ...
Please do interrupt, but nicely! The effect of positive and negative interruptions on product evaluation and choice
(Association for Consumer Research, 2017)
Interruptions have become pervasive in our lives (Carrier et
al. 2009). Extant research has only looked at the cognitive dimensions
(timing, duration and cognitive demand), but not at the affective
dimensions of ...
Framework for evolving spectrum management regimes: lessons from India
(Elseveir, 2017)
India has seen a marked change in spectrum policy over the past decade from a legacy administrative regime to a more market oriented one wherein it has adopted auctions in the primary market, trading in the secondary market ...
Do celebrities have it all? Context collapse and the networked publics
(Sage, 2017)
With the advent of social media and increase in networked publics, context collapse has emerged
as a critical topic in the discussion of imagined audiences and blurring of the private and the public.
The meshing of social ...
Human resource planning as a strategic function: Biases in forecasting judgement
(IGI Global, 2017)
This paper explores the strategic importance of human resource (HR) planning and the various
techniques employed by organizations to attract talent and thus to gain a competitive edge. In this
paper, the authors have ...