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Now showing items 8831-8840 of 10245
Patanjali Ayurveda: emergence of an FMCG giant
(Indian Institute of Management Ahmedabad, 2016)
Rare event modelling
(Indian Institute of Management Ahmedabad, 2016)
A perceptual study of event-based discounting measures
(Indian Institute of Management Ahmedabad, 2016)
VisViva (name changed to Shakti)
(Indian Institute of Management Ahmedabad, 2014)
Movie Marketing
(Indian Institute of Management Ahmedabad, 2016)
Differentiation strategies for e-commerce companies: Brick & Mortar stores versus one-day delivery
(Indian Institute of Management Ahmedabad, 2016)
The project undertaken and titled “Differentiation strategies for E-commerce companies:
Brick & Mortar stores versus one-day delivery” aims to understand the future strategies for ecommerce space in the Indian context. ...
Formulating a strategy for Micromax to expand its retail footprint in India
(Indian Institute of Management Ahmedabad, 2016)
Micromax is an Indian consumer Electronics Company headquartered in Gurgaon, India. It started
as an IT software company in 2000 as Micromax Informatics Ltd. It entered the mobile handset
business and focused on lower ...
Perception of luxury across generations
(Indian Institute of Management Ahmedabad, 2016)
The perception of luxury has been related to high price and exclusivity since ages. This project aims
to understand the perception of luxury goods and services across Gen X, Y and Z generations. The
scope of the project ...
Psychographic segmentation of customers in time bound and unit bound online flash sales
(Indian Institute of Management Ahmedabad, 2016)
Consumer Buying behaviour across age groups at online marketplaces for smartphones
(Indian Institute of Management Ahmedabad, 2016)