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Now showing items 19581-19590 of 19624
Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing
(Indian Institute of Management Ahmedabad, 2021-12-14)
In this project, we are scrapping the data from Swiggy's portal for all the cities and close to ~50,000 restaurant partners to understand the macroeconomic relationships between the costs, cuisines, ratings and the population ...
Charging infrastructure solutions for electric vehicle industry
(Indian Institute of Management Ahmedabad, 2021-12-14)
The automobile industry of India rank 4ht largest in the world. Indian automobile industry has over 210 million cars on the road. India has shown its dedication to switch to electric vehicles and is part of the Electric ...
Study of current market conditions and competitor strategies in the OTT industry and identification of current value denials to consumers
(Indian Institute of Management Ahmedabad, 2021-12-14)
The Indian OTT market has been the fastest growing media and entertainment business in India over the last few years. The market is currently crowded with over 30 competitors with nearly 350 million consumers. Even though ...
Evaluation of household spending pattern pre and post lockdown across different baskets of goods
(Indian Institute of Management Ahmedabad, 2021-12-14)
COVID-19 resulted in a disruption in the lifestyle and buying patterns of people. The direct and indirect effects of the pandemic are mediated mainly through the economics of the household. Drastic changes were noticed due ...
The need for regional service customization in the gold finance industry
(Indian Institute of Management Ahmedabad, 2021-12-14)
Gold has a specific role in India's socioeconomic environment. Particularly in rural communities, it is viewed as a valuable asset, a hedge against inflation, and an immediate source of cash. India's households Gold is ...
Digital marketing adoption for B2B businesses: benefits and strategies
(Indian Institute of Management Ahmedabad, 2021-12-14)
Marketing communications in the last two decades have come a long way from the traditional forms of TV/Print/Radio Ads. Technologies have enabled better targeting of customers by marketing setups through the use of Digital ...
High performance work system in Reliance Industries Limited’s oil to chemical business
(Indian Institute of Management Ahmedabad, 2021-12-14)
Reliance Industries Limited, an Indian Conglomerate has showcased consistent positive growth for their Refining and Petrochemicals business, now merged into the Oil -2-Chemical business. Being a private player in the Indian ...
Opportunities for start-ups in agri warehousing and cold chain management
(Indian Institute of Management Ahmedabad, 2021-12-14)
The warehousing companies in India are valued at 1501 billion INR in 2019 and are expected to grow at a rate of 13% CAGR to reach 2821 billion INR by 2024. Agricultural warehousing accounts for about 15% of the warehousing ...
Understanding acceptance of luxury products over an online medium vis-à-vis offline channel
(Indian Institute of Management Ahmedabad, 2021-12-14)
Luxury products are an experience as the utility of the product is just one of the reasons for purchase for many. The experience is created by the brand value, societal status symbol, touch and feel of the product, royal ...
Analysing impact of changed HR policies in the wake of covid19: impact on employee-employer relationship and long-term firm strategy
(Indian Institute of Management Ahmedabad, 2021-12-14)
Our motive of the project is to understand the changes in HR policies post the pandemic by respective firms, the purpose of change in HR policies, and employee reactions over the change in the respective HR policy. Here ...