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Now showing items 20201-20210 of 20396
Pee Safe – establishing the category of menstrual cups in India
(Indian Institute of Management Ahmedabad, 2022-03-21)
Pee Safe is a health and wellness brand that has disrupted the women’s hygiene products’ segment by introducing environment-friendly versions of conventional products. The company was founded by Vikas Bagaria, who wanted ...
Activity-based costing and value chain analysis of heart transplant surgery
(Indian Institute of Management Ahmedabad, 2022-03-21)
Heart transplantation has established itself as a standard treatment in India, with a growing number of operations performed each year. The vast majority of these patients are gravely ill, having a history of several ...
Analysing controversial advertisements
(Indian Institute of Management Ahmedabad, 2022-03-21)
The use of commercials to advertise one’s products or services and popularize one’s brand is a common technique most companies, big or small, employ. Given the large influx of brands and the number of alternatives each ...
Impact of chatbot personality on customer satisfaction
(Indian Institute of Management Ahmedabad, 2022-03-20)
Chatbots are becoming increasingly prevalent in e-commerce, leading to the rise of conversational commerce – a $5.78 Bn industry. Prior research indicates that the anthropomorphic elements of a chatbot, including its ...
Artificial intelligence in direct-to-consumer retailing
(Indian Institute of Management Ahmedabad, 2022-03-21)
Direct to consumer businesses are a form of e-commerce that connects the manufacturers directly with the customers without the involvement of the middleman. In D2C channel, manufacturers have more and direct control on the ...
Motherhood and negotiations
(Indian Institute of Management Ahmedabad, 2022-03-21)
When it comes to suitable negotiation results, men and women frequently disagree. Men demand "equitable" distributions, but women believe in "equal" exchanges (Lewicki et al, 1994). These biases may lead female negotiators ...
Twitter engagement impact on Indian financial markets
(Indian Institute of Management Ahmedabad, 2022-03-21)
This project is a research study on influence of social media and financial markets. We have used Sprinklr for data collection and used stocks from different sectors of the Indian stock markets for our analysis. Our analysis ...
Effect of nutritional labelling on consumer purchasing decision
(Indian Institute of Management Ahmedabad, 2022-03-21)
Food labelling is created to advertise and inform customers about the product and is limited by regulation. Product makers have to specify certain information by law, and it might not be the most useful to consumers. We ...
The farmers’ produce trade and commerce act" and its impact on states with and without APMC- Punjab, and Bihar
(Indian Institute of Management Ahmedabad, 2021-09-07)
Agriculture is an important source of livelihood for about 58 percent of country’s population. Agriculture’s share in GVA along with allied sector stands at 17.8 percent as per the latest reports (IBEF, 2021). Hence, Agri ...
Analysis of pricing to market behaviour of India’s processed foods and juices exports
(Indian Institute of Management Ahmedabad, 2021-09-07)
Globally, the importance of processed food items in the consumer basket has increased. Over the years, food consumption patterns have changed owing to higher income, improved transportation, urbanization, demographic shifts, ...