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Now showing items 20231-20240 of 20396
Analysing the marketing spends of the new age tech companies with a focus on customer lifetime social value
(Indian Institute of Management Ahmedabad, 2022)
Mature tech start-ups/ SaaS companies spend ~15-25% of their revenue on marketing spend alone. The % is even higher for early-stage companies. However, higher marketing spends do not necessarily imply top-line growth. A ...
Pradhan mantri ujjwala yojana (PMUY): a critical analysis and policy recommendations
(Indian Institute of Management Ahmedabad, 2022)
This report critically analyses the Pradhan Mantri Ujjwala Yojana (PMUY) and provides policy recommendations to increase the effectiveness of the scheme to achieve the end goals of promoting cleaner fuels for cooking to ...
Study on factors affecting rental prices of a property with a special focus on commercial backpacker properties like zostel
(Indian Institute of Management Ahmedabad, 2022)
This paper intends to study the behaviour of travellers while making the choice of accommodation during backpacking trips. Every traveller has a few broad categories of accommodations to choose from, which includes hostels, ...
Company’s CSR spending vs target segment
(Indian Institute of Management Ahmedabad, 2022)
Corporate Social Responsibility (CSR) implies a concept whereby companies voluntarily contribute to a better society and a cleaner environment – a concept whereby the companies integrate social and other useful concerns ...
Redefining luxury experience through the metaverse
(Indian Institute of Management Ahmedabad, 2022)
Luxury Goods market is a nearly $270 Billion dollar industry globally and is expected to rise of $352.84 Billion dollars by 2027. However, with the rise of the digital revolution, the definitions of a luxury item have ...
AR/VR adoption in music industry
(Indian Institute of Management Ahmedabad, 2022)
The entertainment industry is undergoing a change due to technological advancements and evolving consumer needs. Both consumers and content creators are looking to develop more immersive and engaging experiences. This trend ...
A study on AI application in maximizing customer lifetime value
(Indian Institute of Management Ahmedabad, 2022)
Online buying has surpassed traditional shopping in recent years for many reasons, including its many advantages over traditional shopping in terms of efficiency, convenience, cost, and selection. Multi-product retailers ...
Reshaping the fashion industry in the metaverse
(Indian Institute of Management Ahmedabad, 2022)
The science fiction writer Neal Stephenson first used the term "metaverse" in his 1992
book Snow Crash. The metaverse in his novel was a 3D virtual environment where
software agents and human avatars might interact. A ...
Exploring business opportunities of homomorphic encryption
(Indian Institute of Management Ahmedabad, 2022)
Encryption is the process of turning information into a secret code that
hides what the information really means. Cryptography is the study of encrypting and decrypting
information.
In computers, unencrypted data is ...
The significance of packaging and branding as a means of communication of locally made products
(Indian Institute of Management Ahmedabad, 2022)
In today's marketing, businesses compete fiercely for customers and market share. Communication in the marketing sector is crucial to achieving this. Because they usually serve as the primary point of differentiation between ...