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Now showing items 20251-20260 of 20396
Diversification strategy for Suzuki motors in India
(Indian Institute of Management Ahmedabad, 2022)
While vertical integration
involves a firm moving into a
new part of a value chain that it
is already within; diversification
requires moving into an entirely
new value chain.
Detection of trustworthiness of the content in the websites using classification models
(Indian Institute of Management Ahmedabad, 2022)
“Fake Information online travels faster, farther, deeper and more broadly than the truth”, – A study conducted by MIT Sloan says. In recent times, the rise of the spread of misinformation/conspiracy theories has led to ...
Exploring the relationship between venture capital funding flows and macroeconomic factors in an emerging economy
(Indian Institute of Management Ahmedabad, 2022)
Startups constitute an important driver of innovation and growth in economies. India, in particular has been experiencing a burgeoning of startups in its economy. Startups, however, experience tough phases of financial ...
Influencer marketing: understanding the collaboration between influencers and their impact on businesses
(Indian Institute of Management Ahmedabad, 2022)
Influencers are a powerful marketing tool for companies and can be a strong way to reach potential customers. They have the power to influence people and their decisions on what products they buy, what restaurants they go ...
The role of popular Indian cinema in the persistence of oppressive social-gender norms
(Indian Institute of Management Ahmedabad, 2022)
Movies are a very powerful medium of expression. People watch movies and emulate some characters, their behaviours, their habits knowingly but a lot of things are absorbed sublimely. Actors who play certain characters are ...
Stranger & Sons Gin: case study abstract
(Indian Institute of Management Ahmedabad, 2022)
Third Eye Distillery was a conceived in 2017. Cofounder Vidur Gupta had just moved back from his studies Scotland and was working in the UK before soon moving to India. Another cofounder, Sakshi Saigal, had just moved back ...
Conversational AI in debt collection
(Indian Institute of Management Ahmedabad, 2022)
Maruti Suzuki is a leading company in the Indian passenger car segment. The company is engaged in the manufacturing, purchasing, and selling of motor vehicles and automobile spare parts. The company is also into providing ...
Organizational behavior learnings from Indian stories
(Indian Institute of Management Ahmedabad, 2022)
The objective of this project is to explain key concepts of Organizational Behaviour through easy to read and understand stories. Each of these stories is based on traditional Indian stories that are typically passed on ...
Performance marketing spends undertaken by companies on e-commerce portals
(Indian Institute of Management Ahmedabad, 2022)
Performance marketing is a form of digital marketing strategy driven by results. It is better for
marketeers because they only need to pay when a specific desired action occurs. For example,
a user buys a product using ...
Assessing the Viability of a Digital Identity Platform
(Indian Institute of Management Ahmedabad, 2022)
Flash Back is a Digital Platform bridging the
gap between people, spaces and events by
providing a geotagged digital identity to the
events & spaces.
Flash Back is built primarily for retaining the
significance and ...