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Now showing items 20261-20270 of 20396
Skill under-utilization in the Indian IT sector understanding “benching” & project allocation
(Indian Institute of Management Ahmedabad, 2022)
Information Technology (IT) companies have enabled an increase in productivity by reducing costs and time. In these types of industries, taking up and succeeding in projects becomes of utmost importance. Since software ...
A qualitative study on the change in structure, competency, hiring and rewarding policy of an organization as they grow from a startup to a multibillion dollar company
(Indian Institute of Management Ahmedabad, 2022)
In 2021, India became the third largest startup hub in the world, just behind China and the U.S. The number of startups that were setup in 2021-22 were around 14,000 according to a survey by the Government. In 2021 alone, ...
Value Co-Creation through Digital Brand Communities
(Indian Institute of Management Ahmedabad, 2022)
Rapid digitalization across the globe has given birth multiple channels for interaction between consumers and the brands / organizations who are willing to interact with them. The abundance of data that is now available ...
Platformization in India
(Indian Institute of Management Ahmedabad, 2022)
Platformization refers to the process of creating a platform-based business model where a company serves as an intermediary between different groups to facilitate transactions or exchanges. In recent years, this trend has ...
Impact of social media on venture capital activity & the startup ecosystem
(Indian Institute of Management Ahmedabad, 2022)
The Indian startup ecosystem has witnessed significant growth and transformation in recent years. The ed-tech space, in particular, has emerged as a promising sector, with a projected market worth of $10.4 billion by 2025, ...
Targeted advertising in the age of heightened privacy protections
(Indian Institute of Management Ahmedabad, 2022)
In this paper, we aim to decipher the various methods through which companies track user behavior on the internet and how the swathes of data collected is then used to profile and predict trends. We discover how personal ...
Polygon: use of a decentralized Ethereum scaling platform
(Indian Institute of Management Ahmedabad, 2022)
The Polygon Network is a cryptocurrency initiative with the goal of enhancing the usability of the Ethereum blockchain. In 2017, engineers Jaynti Kanani, Sandeep Nailwal, and Anurag Arjun started looking into ways to ...
Super app and its future in India
(Indian Institute of Management Ahmedabad, 2022)
OTT is a type of direct-to-consumer video content platform, like Netflix, Disney+, and Hulu, that lets users watch premium content and have a better viewing experience whenever they want. No matter where it comes from, OTT ...
5G – innovations, implications & efficiencies for businesses in India
(Indian Institute of Management Ahmedabad, 2022)
In this paper, we aim to identify the various industries that stand to benefit from 5G implementation in India. We discover various use cases that can be prioritized using 5G’s underlying technology that provides ...
Personalization at scale using MarTech
(Indian Institute of Management Ahmedabad, 2022)
The Indian consumer landscape is extremely fragmented, with differences in demographics, cultures, and other sensibilities. In the 1930s, a major emphasis was laid on the products, which can also be seen in the advertising ...