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Now showing items 20291-20300 of 20396
QSR sector in India, changes in consumer behaviour and trends which could impact future strategy
(Indian Institute of Management Ahmedabad, 2022)
Quick Service Restaurant, with a current market size of INR 4320 Bn, has great potential to scale rapidly in the future. Increasing dual-income households leading to higher disposable income, changing customer preferences ...
Impact of GMP on listing gain and retail participation
(Indian Institute of Management Ahmedabad, 2022)
After the deregulation of capital markets in 1992, the Indian capital markets has been a flurry of capital activity taking place. One of the reasons companies approach the capital market is to raise capital for business ...
Drivers of customer advocacy in the omnichannel world
(Indian Institute of Management Ahmedabad, 2022)
In an ever-growing digital world, the barriers to market entry for new companies have diminished, with tens of fragmented brands entering and disrupting the market - leaving FMCG giants rather worried about how do they get ...
Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency
(Indian Institute of Management Ahmedabad, 2022)
The purpose of the study is to examine the moderating effect of the purchase frequency on the effectiveness of the sales promotion. The study uses a cross-sectional experimental set up to understand the moderating effect ...
Understanding business feasibility of decentralized solar off-grid
(Indian Institute of Management Ahmedabad, 2022)
India is the fastest growing economy of the world with a GDP of $3.1Bn, currently ranked as
the fifth largest in the world. At the same time, India is the world’s third largest energy
consumer. As India witnesses an ...
Virtual influencer management
(Indian Institute of Management Ahmedabad, 2022)
The main objective of the project involves:
1. Understanding the influencer marketing
2. Focus on the working of virtual influencers and their methodology for gaining market share
3. Understand the factors which affects ...
The story of this special issue on critical perspectives in work and organizational psychology
(Wiley, 2022-12-05)
In this editorial, we tell the story of how the Special Issue on Critical Perspectives in Work and Organizational Psychology (CWOP) came about, how it fits within the broader agenda of building a critical community within ...
Fifteenth Annual Report 1976-77
(2012-04-19)
Second Annual Report 1963-64
(2012-04-18)
Fifty-ninth Annual Report 2020-21
(Indian Institute of Management Ahmedabad, 2021)